Privacy Policy

Last updated: 7th September 2026

1. Who we are

This website is operated by:

Legal business name: Dennys Uniforms Limited
Trading name: Le Chef Uniforms
Registered office/business address: 128 Kingston Road, Leatherhead, Surrey, KT22 7PU
Company number: 00423051
VAT number: 123 3833 37
Email: support@lechefuniforms.com
Telephone: +44 (0)1372 377904

In this Privacy Notice, “we”, “us” and “our” refer to Dennys Uniforms Limited, trading as Le Chef Uniforms.

For most personal data described in this notice, we are the “controller” under the UK General Data Protection Regulation and the Data Protection Act 2018.

2. The information we collect

We may collect and use the following information:

  • Your name and contact details, such as email address, telephone number and postal address.

  • Your business name, job title, company size and other business information.

  • Information contained in an enquiry, quotation or other message you send to us.

  • Details of products, services or uniform requirements you ask us about.

  • Information about your communications and correspondence with us.

  • Information you provide when subscribing to marketing communications.

  • Technical information, including IP address, browser type, device type, approximate location, operating system and website usage information.

  • Cookie and similar technology information, as described in our Cookie Policy.

  • Information you provide when reporting a problem or contacting us for support.

Please do not submit sensitive personal information through the enquiry form unless we specifically ask you to do so.

3. How we collect information

We collect information:

  • Directly from you when you complete an enquiry form.

  • When you email, telephone or otherwise contact us.

  • When you request a quotation, product information or business service.

  • When you subscribe to marketing communications.

  • Through interactions on social media.

  • If you enter a competition.

  • Automatically through cookies, logs, analytics and similar technologies.

  • From third parties where this is lawful and relevant to an enquiry or business relationship.

4. How we use your information

We may use your information to:

  • Respond to your enquiry.

  • Provide product information, advice or a quotation.

  • Discuss your business requirements.

  • Supply products or services where you ask us to do so.

  • Manage our relationship with you.

  • Communicate with you about an existing enquiry or business arrangement.

  • Maintain records of enquiries, quotations and communications.

  • Improve our website, products, services and customer experience.

  • Detect, prevent and investigate fraud, misuse, security incidents and other unlawful activity.

  • Comply with legal, regulatory, accounting and insurance obligations.

  • Send marketing communications where we have a lawful basis and, where required, your consent.

We will not use information collected through an enquiry form for unrelated marketing simply because you contacted us. Marketing consent should be obtained separately where required.

5. Lawful bases

Depending on the circumstances, we rely on the following lawful bases:

Lawful bases for processing personal information
Purpose Lawful basis
Responding to an enquiry or taking steps at your request Taking steps at your request before entering into a contract
Providing products or services Performance of a contract
Maintaining business and communication records Legitimate interests and/or legal obligation
Website security and fraud prevention Legitimate interests and/or legal obligation
Improving our website and services Legitimate interests, or consent where required for the relevant technology
Sending marketing emails or texts Consent, or the limited soft opt-in exception where all legal conditions are met
Meeting tax, accounting or other legal requirements Legal obligation

Where we rely on legitimate interests, those interests include operating and improving our business, responding to business enquiries, maintaining appropriate records and protecting our website and systems.

6. Marketing communications

We may send marketing communications only where permitted by applicable law.

Where consent is required, you can choose whether to receive marketing by selecting an unticked opt-in box or using another clear affirmative action. You can withdraw consent at any time by:

Withdrawing marketing consent will not affect processing that took place before withdrawal.

We will maintain a suppression or “do not contact” record where necessary to ensure that we respect an objection or unsubscribe request.

7. Sharing your information

We may share personal information with:

  • Our employees and authorised contractors.

  • Website hosting, security and maintenance providers.

  • Enquiry-form, email and customer relationship management providers.

  • Analytics, cookie-consent and website performance providers.

  • Marketing communication providers, where permitted.

  • Professional advisers, including accountants, insurers, lawyers and IT advisers.

  • Payment, delivery, fulfilment or service providers, where relevant to your request.

  • Government bodies, regulators, courts, law enforcement agencies or other parties where required or permitted by law.

  • A purchaser or potential purchaser of our business or assets, subject to appropriate confidentiality and legal safeguards.

We do not sell your personal information.

8. External transactional websites

Our website may contain links to third-party websites through which products or services may be purchased, booked or otherwise obtained.

Those websites are operated by independent organisations. When you follow an external link, the relevant third party’s privacy notice, cookie policy and terms will apply. We do not control how those third parties process personal information and are not responsible for their privacy practices.

Please review the third party’s documentation before submitting information or making a purchase.

9. International transfers

Some of our service providers may process personal information outside the UK.

Where personal information is transferred outside the UK, we will take steps required by applicable data protection law. These may include relying on UK adequacy regulations, approved safeguards, the UK International Data Transfer Agreement, the UK Addendum to EU standard contractual clauses, or another lawful transfer mechanism.

Further information about relevant safeguards is available by contacting us at support@lechefuniforms.com.

10. How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described in this notice.

Our usual retention periods are:

Personal information retention periods
Type of record Retention period
Enquiry records 24 months after our last contact with you.
Quotations and unsuccessful prospects 24 months after the last quotation, enquiry or substantive contact.
Customer and transaction records Normally 6 years from the end of the financial year to which the records relate, or for longer where required by law, regulation or in connection with a legal claim.
Marketing records For as long as you remain subscribed to receive marketing communications. Where you unsubscribe or object to marketing, we may retain limited information on a suppression or “do not contact” list for as long as necessary to ensure that your preference continues to be respected.
Website and security logs Normally up to 12 months, although relevant records may be retained for longer where required to investigate a security incident, fraud or legal claim.
Cookie-consent records Normally up to 24 months, or for such other period as is appropriate to demonstrate and manage your cookie preferences.

Where information is no longer required, we will delete it securely or anonymise it so that it can no longer identify you.

We may retain information for longer where necessary to establish, exercise or defend legal claims, comply with law, or maintain a permanent record of an objection or unsubscribe request.

11. Your rights

Subject to applicable exceptions, you may have the right to:

  • Ask for a copy of your personal information.

  • Ask us to correct inaccurate or incomplete information.

  • Ask us to erase your personal information.

  • Ask us to restrict how we use your information.

  • Object to processing based on legitimate interests.

  • Object to direct marketing.

  • Ask for certain information to be provided in a portable format.

  • Withdraw consent where processing is based on consent.

To exercise a right, contact us at support@lechefuniforms.com. We may need to verify your identity before responding.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Telephone: 0303 123 1113

12. Cookies

We use cookies and similar technologies. Details of the cookies we use, their purposes, providers and retention periods are set out in our Cookie Policy.

Where required, we will ask for consent before using non-essential cookies or similar technologies.

13. Security

We use reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration or disclosure.

However, no internet transmission or storage system can be guaranteed to be completely secure.

14. Children

Our website is intended for business and general consumer audiences and is not directed at children. We do not knowingly collect personal information from children through the enquiry form.

If you believe a child has provided personal information to us, please contact us at support@lechefuniforms.com.

15. Changes to this notice

We may update this Privacy Notice from time to time. The latest version will be published on this page with the “Last updated” date shown at the top.

16. Contact us

If you have questions about this notice or how we use personal information, contact:

Email: support@lechefuniforms.com
Postal address: 128 Kingston Road, Leatherhead, Surrey, KT22 7PU
Telephone: +44 (0)1372 377904